Elizabeth Trallero Santamaría

EDUCATION

Economics and M.B.A. (1977/82) at (ESADE) ESCUELA SUPERIOR DE ADMINISTRACION Y DIRECCION DE EMPRESAS (ESADE) Barcelona (Spain).
Emphasis : Marketing and General Management
Ph D in Management Sciences

PROFESSIONAL

CLOROX ESPAÑA / CASAMITJANA MENSA, S.A.
Brand Assistant-Assistant Brand Manager (New products,
ESTRELLA bleach and concentrated CONEJO dishwashing liquid)
(April 1983 / May 1985)

CINZANO
Assistant Brand Manager (VERMOUTH, BITTER SODA and BITTER SIN) and Brand Manager (SMIRNOFF, MALIBU, ROCA & AMAT, BENEDICTINE and GET-27)
(May 1985 / November 1986)

PRAC, S.A.
Group Product Manager (RICARD, PASTIS 51, ZOCO
PETROFF, ISOSTAR...) (November 1986 / October l988)
National Promotions Manager, Associate Advertising and
Commercial Manager
(November 1988 / May 1990)

SMILING, S.A.
General Manager
International Marketing Consulting
(June 1990 until now)

SEALY DESCANSO, S.A.
Leading mattresses company and brand in the U.S.A.
General Manager
(July 1.997 – December 1.998)

CONGOST PLASTIC, S.A.
Maintenance industrial plastic company
Manager
(January 1.998 until now)

LANGUAGES

Spanish, Cathalan, English, French and Italian: Proficient and German: Fluent

ACTIVITIES

• Member of CLUB DE MARKETING DE BARCELONA

• Vicepresident of EWMD (European Women's Management Development Network) in Spain;

• ACEE (Associació Catalana d’Executives i Empresaries);

• Professor of International Business, International Relations, Marketing and Sales Management at LA SALLE UNIVERSITIES

• AED (Asociación Española de Directivos).

• International Marketing Professor at UPC DE TERRASA/ EUNCET

• Professor of Crisis Management and Employment Communication for the MBA at BARCELONA BUSINESS SCHOO

• Marketing, Advertising and Public Relations teacher at the INSTITUCIÓ CULTURAL DEL C.I.C.L